Final Logo

Final-Logo-Project_5

The topic of my blog is “About Me” and specifically about ‘ohana. In keeping with this theme as well as elements from my collage, I wanted to incorporate the plumeria flower lei and the word ‘ohana into a suitable logo for my blog.

My choice of colors was influenced by a few things. There is one thing that many tropical islands have in common, and that is bright vivid colors in its flora and fauna. That said, the plumeria comes in a wide range of colors from delicate whites & yellow to vivid fuchsias (http://www.treknature.com/gallery/photo189406.htm). Another influence was the bright colors used in Crazy Shirts clothing back in the 1980s. Crazy Shirts started as a small T-shirt store in Waikiki (http://www.crazyshirts.com/home.do). With these things in mind, I opted to go with a hot pink to orange-yellow gradient.

To create the lei, I began by using the pencil tool to draw a petal and copied it repeatedly. Further adjustments were made by rotating the angle, and using the object transform and object arrange options. I used the gradient option to add color to the top petal layer, and filled the bottom petal layer with a solid color to add some depth and clarity to each petal of the plumeria. I created a circle using the ellipse tool to overlay each flower to create a lei that forms the letter “O” in ‘ohana.

My fellow classmates and instructor had some excellent feedback that I have tried to incorporate into my final design. I changed to the shape of the lei from a round circle to more of an oval and slightly rotated it to match the slant of the letters. I increased the size of the font used for “hana” because I needed a better balance in terms of weight and mass of the “O.” I felt there was too much white space so I added a background color with a 30% opacity to fade it. I centered the logo and placed a “frame” around it using the same gradient colors, with a -60 ° angle. Overall, I am happy with this design.

~Ramona

AI Logo

Ohana-Logo-Draft2

Aloha!

As you can see from my previous entries, the topic of my blog is “About Me” and specifically about ‘ohana. In keeping with this theme as well as elements from my collage, I wanted to incorporate the plumeria lei and the word ‘ohana into my logo. A plumeria lei symbolizes the bond between all that is good, and for me it represents the bond of family (‘ohana). Combining these elements seemed to be an ideal logo for my blog.

I began by using the pencil tool to draw a petal and copied it repeatedly. Further adjustments were made by rotating the angle, and using the object transform and object arrange options. I used the gradient option to add color to the top petal layer, and filled the bottom petal layer with a solid color to add some depth and clarity to each petal of the plumeria. I created a circle using the ellipse tool to overlay each flower to create a lei that forms the letter “O” in ohana. Once the circle of flowers was formed, I deleted the background. Using a matching gradient, I used the text tool to add “hana.” Although these steps sound simple and easy, it took numerous adjustments before I was satisfied with the look of my logo. I have included an image that shows different pieces used to create my logo.

Using the same gradient and colors in the lei and the letters unifies the two separate pieces. The balance of size between the two pieces places a slight emphasis the plumeria lei. I have not decided whether I want to make the size ratio bigger because, not only does this lei have special meaning within Hawaiian culture; the plumeria is my favorite flower.

Logo-Steps